Case Study: My Experience With Businesses

Success in Business through Perseverance

Hussain al Nowais, the Emirates Holdings managing director and chairman, enjoys taking challenges, such as making dying companies live and soar high in the world of business. There might be a lot of questions in your mind regarding the ways on how this UAE Businessman bloomed in this kind of business.

According to Hussain al Nowais, he was born in the time when life was so hard, which made him push his limits.

Hussain al Nowais shared that back in the days, they saw the sacrifices of their parents. And truly time will come that you will reap what you saw, especially that they are now more than capable to sustain themselves due to hard work.

According to him, purified drinking water was a luxurious kind of water for them while only a few can afford to have an air conditioner. Hussain al Nowais even compared Abu Dhabi to a village that is deserted back then. He also mentioned that his family once lives in the area of Corniche, wherein Al Husn was the town’s centre.

The insufficiency of school’s in Abu Dhabi was the reason why Al Nowais went to Qatar to study.There was a norm before that people leave Abu Dhabi and go to Saudi Arabia or Qatar to get out from a difficult kind of life.

Many families, which included the family of Al Nowais, decided to come back to Abu Dhabi when Sheikh Zayed bin Sultan Al Nahyan became the president. Their progress as a family started with Al Nowais’ grandfather who from a pearl merchant became a trader for foodtsuffs and materials. Their family managed to become a trade organisation after that.

Al Nowais went to the U.S. to study after he got his high school diploma from a school in Abu Dhabi.

He has shown great strength and optimism after graduating with a business administration degree in the U.S. by going back to UAE in order to practice his skills. In 1978, Al Nowais was known to be one out of few who was able to study outside UAE and was able to successfully communicate with businessmen from different countries.

He was indeed very passionate about what he is doing in his life, which is why there is no doubt why he uplifted their family business into a trusted contracting, distributing, trading, and manufacturing company. He even recalled how we build everything almost from nothing.

When his career was still trying to grow, one event that he considers as the turning point was when he got a contract for a department in the government in supplying equipment for electrical use.

By improving his acquired skills and knowledge, he became successful in his chosen career.

Even the beginning of Gulf War was seen by Al Nowais as a chance to begin a food business, because of its necessity. He even bought dying businesses and restructured them, making them reach the pick again.

And up to this day, he is still showing and sharing his excellence, such as having Federal Foods.